From above marketing module, it shows that Microsoft Dynamics CRM system has prepared an analysis of marketing information for you to increase your market's efficiency and effectiveness completely.

Marketing process theory	Microsoft Dynamics CRM/Marketing Module	Work function
Prospect Customer	Leads	Microsoft Dynamics CRM system has prepared for expected customers or possible customers. The system will manage groups of expected customers into card categories or 'Leads card' which will be selected though 'qualify' or 'disqualify' procedure in order to alter Leads into products and services sales opportunities.
Customer	Accounts Contacts	In customer relation management system of Microsoft Dynamics CRM, there is a customer registration as business organization or corporation separately by accounts which will enable you to manage each customer as most efficiently an organization can offer. Besides a customer registration management as business organization and corporation by accounts, the system also supports an individual customer management by accounts cards in a full preparation system.
Marketing strategy	Marketing Lists	Marketing list in Microsoft dynamics CRM system is a list of customers who fit with your assigned regulation and condition for your Campaign and quick Campaign to increase sales circulation such as all customers who bought your products and services last year etc. Besides, Marketing list will design marketing activities that enable your campaign to become most efficient and effectively as you have targeted.
Promotion	Campaigns Quick Campaigns Sales Literature	Campaign / Quick Campaign Campaign activity will create interaction with customers through emails, letters or phone calls. Able to check and view responses from all campaign activities that you have communicated with your customers about marketing (view campaign response) Effectiveness measurement of Campaign and Quick Campaign can be measured from The number of new Leads that are created in the system The number of Leads that has been altered into opportunities,accounts or contacts. The number of emerging opportunities An income from all closed opportunities Capital investment per lead Capital investment per opportunity etc Sale Literature is all writing documents and marketing materials that are created for marketing purposes, sales and services presentation. Examples of Sale literature are : Company brochures Product data sheets Case studies White papers PowerPoint presentations Websites Newsletters Reference lists Proposal templates Calculators
Products	Products	The system will support all operation for products, items or services which are sold or provided by your business organization Products in Microsoft Dynamics CRM can be linked to other records in the system such as Quotes Campaign Cases etc

The system will prepare for Benefit of Loop marketing. Microsoft Dynamics system has prepared for Loop marketing procedure very well as following:

• Campaign target
• Campaign activities
• Result of Campaign activity

• Lead

• Accounts

• Contacts

• Marketing list

• Campaigns

• Products

• Sale Literature

• Quick Campaign

For further information and detail, please feel free to contact
Customer Relation Department Microsoft Dynamics (Ax, CRM)

Peritus Company Limited

191 Silom Complex Building Flr.25, Unit A1
Silom Road, Kwaeng Silom, Khet Bangrak,
Bangkok 10500
Tel: 66 (0) 2632 0118 - 9
Fax: 66 (0) 2632 0120
E-mail : crm@peritus.co.th

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